{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

While the majority of high-end brand names drive exposure via social media marketing, celeb collaborations and fashion programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its main items haven't transformed a lot in decades; it does not have TikTok, and doesn't offer celebs